| | Well Fedor is fighting... |  |
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+4Andrew the Raider King LA acccardinal12 boomer sooner 8 posters |
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boomer sooner
Purple Belt
Favorite Fighter(s) : Lyoto Machida, since way back
Posts : 1191
Join date : 2009-09-30
Age : 43
Location : Flint, MI
| | Subject: Well Fedor is fighting... Wed Jun 23, 2010 3:07 pm | |
| and no one seems to care. Does Strikeforce know he's the greatest HW ever? I haven't noticed any major advertising. | |
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acccardinal12
Gold Belt
Favorite Fighter(s) : Cung Le, BJ Penn, Mayhem, Chael Sonnen, Anthony Pettis
Posts : 10925
Join date : 2009-12-04
Age : 48
Location : Kentuckiana
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:12 pm | |
| Wonder what M-1 thinks about this? | |
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LA
Platinum Belt
Favorite Fighter(s) : Lyoto Machida, BJ Penn, Anderson Silva, Jose Aldo
Posts : 15046
Join date : 2009-07-15
Age : 37
Location : Boston, Mass and Los Angeles, California
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:17 pm | |
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Andrew the Raider King
Red Belt
Favorite Fighter(s) : Chael, Sexyama, Condit, Hendricks, Cowboy, Struve
Posts : 4356
Join date : 2009-07-17
Age : 54
Location : Montgomery, AL
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:26 pm | |
| It is difficult to promo a show on Showtime, because they only have a wee bit over 16 million subscribers and not all of them enjoy MMA. Now if it was on CBS? That would be different. | |
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acccardinal12
Gold Belt
Favorite Fighter(s) : Cung Le, BJ Penn, Mayhem, Chael Sonnen, Anthony Pettis
Posts : 10925
Join date : 2009-12-04
Age : 48
Location : Kentuckiana
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:30 pm | |
| - tolivendiewithLA wrote:
- It's SF.....
NO......Really?  | |
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KingsOwn19
Administrator
Favorite Fighter(s) : Lyoto Machida, BJ Penn, Anderson Silva,Dan Henderson, Emelianenko Fedor, Josh Barnett
Posts : 12421
Join date : 2009-07-16
Location : Northern California
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:33 pm | |
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acccardinal12
Gold Belt
Favorite Fighter(s) : Cung Le, BJ Penn, Mayhem, Chael Sonnen, Anthony Pettis
Posts : 10925
Join date : 2009-12-04
Age : 48
Location : Kentuckiana
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LA
Platinum Belt
Favorite Fighter(s) : Lyoto Machida, BJ Penn, Anderson Silva, Jose Aldo
Posts : 15046
Join date : 2009-07-15
Age : 37
Location : Boston, Mass and Los Angeles, California
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:41 pm | |
| - bigbeastcardinal12 wrote:
- tolivendiewithLA wrote:
- It's SF.....
NO......Really? Yeah you didn't quite get that | |
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Wolfgangsta
Platinum Belt
Favorite Fighter(s) : Conor McGregor, Machida, Jon Jones, Ronda Rousey
Posts : 18955
Join date : 2009-07-15
Location : USA
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 3:50 pm | |
| There are a lot of commercials for this. Ive seen quite a few of them. | |
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gomez1012
Black Belt
Posts : 3011
Join date : 2010-05-26
Location : Bay Area
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 4:09 pm | |
| Plenty of commercials for it out here in the Bay Area
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Birdofthad
Platinum Belt
Favorite Fighter(s) : Ken shamrock, Frank Shamrock, Guy Mezger, Pete Williams, you get it Lions Den
Posts : 17542
Join date : 2009-07-19
Age : 37
Location : D Town
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 4:10 pm | |
| havent seen many comm ercials but dont have showtime right know | |
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Wolfgangsta
Platinum Belt
Favorite Fighter(s) : Conor McGregor, Machida, Jon Jones, Ronda Rousey
Posts : 18955
Join date : 2009-07-15
Location : USA
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 4:15 pm | |
| I've seen more for this than the super six. | |
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KingsOwn19
Administrator
Favorite Fighter(s) : Lyoto Machida, BJ Penn, Anderson Silva,Dan Henderson, Emelianenko Fedor, Josh Barnett
Posts : 12421
Join date : 2009-07-16
Location : Northern California
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 4:52 pm | |
| Andrew is right, or atleast he was leaning towards it..
Strikeforce is plenty advertising this card on Showtime to the target audience. The thing about going outside of that and doing it on a bunch of other channels is your not just trying to sell the fight then, you are trying to sell Showtime as a package and one fight is not going to sell that...that would probably prove to be a waste of money for Showtime to spend on advertising. It's not like selling a one off PPV. You don't see HBO promoting their fight nights all over the place, but you see it on HBO where the greater portion of potential viewers will see the ad. Showtime is no different. They have not advertised any of their Showtime cards outside of Showtime or the internet. Spending more money saying "buy our whole premium channel package to see Fedor vs. Werdum" is not money well spent. Showtime does do that, but they use Dexter, Weeds, and good movies as well as MMA and boxing to sell that package.
They have also done a lot of promotion here in NorCal for the live show during the commercials for Bellator and UFC.
Strikeforce only needs to promote a Showtime card on Showtime, and they also promote the card online in hopes to sell the online feed.
Last edited by KingsOwn19 on Wed Jun 23, 2010 4:58 pm; edited 1 time in total | |
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boomer sooner
Purple Belt
Favorite Fighter(s) : Lyoto Machida, since way back
Posts : 1191
Join date : 2009-09-30
Age : 43
Location : Flint, MI
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 4:55 pm | |
| That all makes since. But why isn't there the media blitz. There is more about Brock/Shane and that's more than a week away. | |
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Wolfgangsta
Platinum Belt
Favorite Fighter(s) : Conor McGregor, Machida, Jon Jones, Ronda Rousey
Posts : 18955
Join date : 2009-07-15
Location : USA
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 4:57 pm | |
| Because Brock and Shane are larger than life mystery mashers in the UFC. The brandpower dictates that. ESPN no doubt will give equal coverage to both. They always cover Fedor on sportscenter whenever he fights, their hosts always discuss his fights on ESPN radio and their front page has his results. When he beat Sylvia he was the lead article, Rogers too. | |
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gomez1012
Black Belt
Posts : 3011
Join date : 2010-05-26
Location : Bay Area
| | Subject: Re: Well Fedor is fighting... Wed Jun 23, 2010 5:09 pm | |
| - KingsOwn19 wrote:
- Andrew is right, or atleast he was leaning towards it..
Strikeforce is plenty advertising this card on Showtime to the target audience. The thing about going outside of that and doing it on a bunch of other channels is your not just trying to sell the fight then, you are trying to sell Showtime as a package and one fight is not going to sell that...that would probably prove to be a waste of money for Showtime to spend on advertising. It's not like selling a one off PPV. You don't see HBO promoting their fight nights all over the place, but you see it on HBO where the greater portion of potential viewers will see the ad. Showtime is no different. They have not advertised any of their Showtime cards outside of Showtime or the internet. Spending more money saying "buy our whole premium channel package to see Fedor vs. Werdum" is not money well spent. Showtime does do that, but they use Dexter, Weeds, and good movies as well as MMA and boxing to sell that package.
They have also done a lot of promotion here in NorCal for the live show during the commercials for Bellator and UFC.
Strikeforce only needs to promote a Showtime card on Showtime, and they also promote the card online in hopes to sell the online feed.
You in Sac? Yea, Showtime also throws this card on PPV I have Showtime, but for those who dont, can buy it W/Dish Network can order it for $25 | |
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