This past weekend's "Strikeforce: Tate vs. Rousey" event drew an average audience of 431,000 viewers.
MMAjunkie.com (
www.mmajunkie.com) today confirmed the figures with an industry source.
The number marks a 25 percent increase from January's "Rockhold vs. Jardine" event, which drew 344,000 viewers during a "free-preview" weekend.
"Strikeforce: Tate vs. Rousey" took place this past Saturday, March 3, at Nationwide Arena in Columbus, Ohio. The event's main card aired live on Showtime while preliminary-card fights aired on Showtime Extreme. (Ratings for Showtime Extreme weren't immediately available.)
In the night's main event, undefeated judoka Ronda Rousey secured a brutal first-round armbar to submit former champ Miesha Tate and claim the promotion's female bantamweight title.
The "Strikeforce: Tate vs. Rousey" audience peaked with 506,000 viewers at 12:06 a.m. According to a play-by-play at USAToday.com, that time coincides with the opening minute of the night's main event.
Strikeforce's eight 2011 "Arena Series" events drew an average audience size of 521,375 viewers to Showtime. The promotion's two events thus far in 2012 have averaged 387,500 viewers
Prior to this past weekend, the most recent event, January's "Strikeforce: Rockhold vs. Jardine," averaged 344,000 viewers.
The ratings for Strikeforce "Arena Series" shows since 2011 include:
1. "Strikeforce: Fedor vs. Silva" (February 2011): 741,000 viewers
2. "Strikeforce: Overeem vs. Werdum" (June 2011): 624,000
3. "Strikeforce: Fedor vs. Henderson" (July 20011): 571,000
4. "Strikeforce: Diaz vs. Cyborg" (January 20011): 561,000
5. "Strikeforce: Diaz vs. Daley" (April 2011): 528,000
6. "Strikeforce: Melendez vs. Masvidal" (December 2011): 460,000
7. "Strikeforce: Tate vs. Rousey" (March 2012): 431,000
8. "Strikeforce: Feijao vs. Henderson" (March 2011): 412,000
9. "Strikeforce: Rockhold vs. Jardine" (January 2012): 344,000
10. "Strikeforce: Barnett vs. Kharitonov" (September 2011): 274,000
Strikeforce and Showtime recently reached a new deal that calls for up to eight events this year. The prospects-driven Strikeforce Challengers event series has been phased out as part of the new deal.