Abercrombie and Fitch shuns The Situation

http://news.yahoo.com/blogs/trending-now/abercrombie-fitch-shuns-situation-drug-companies-shut-down-153051960.html
"Jersey Shore" star Mike "The Situation" Sorrentino may become one of the first celebrities who is paid not to endorse a brand. In a statement, clothing manufacturer Abercrombie & Fitch asked the Situation to stop wearing its shirts on-air.

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."

Despite those strong words, Abercrombie & Fitch wasn't always so anti-Sitch. In 2010 after the first season of "Jersey Shore," the company profited from the show. It sold show-inspired shirts (one of the most popular ones read "the Fitchuation"). We tried to reach A&F on Wednesday morning to see why it had a change of heart, but it wasn't available for comment. What do you think of A&F's love-hate relationship with "The Situation"? Tell me on Facebook/AdrianaDiazNews and Twitter @AdrianaTweeting!

HAHAHAHHAHAHAHAHAHAHAHAHA


hahah hahah hahahahahaha aa ggaghahah

That is EPIC! Mike is still my favorite though.

First off Mike is a cock block and a shit starter but outside of that fuck AF cause they are some racist bastards. Mike should demand all the money and double it why is AF trying to pay mtv off as well. Sorry AF that the shore isnt full of 17 year old preppy blond haired white people.

LOL, chill out...

haha sorry man been dealing with idiots all morning and had to let some steam off and it started on this thread. Im good now but still stand next to my response. Not to mention this AV is getting old........damn it OU

sokolkevin wrote:

haha sorry man been dealing with idiots all morning and had to let some steam off and it started on this thread. Im good now but still stand next to my response. Not to mention this AV is getting old........damn it OU

Lytle FTW!

sokolkevin wrote:

haha sorry man been dealing with idiots all morning and had to let some steam off and it started on this thread. Im good now but still stand next to my response. Not to mention this AV is getting old........damn it OU

haha, we all gotta let loose sometime

Oh hell no, who are they to diss The Situation.

Conan brought this up yesterday, pretty funny. He said Italy would pay Snookie to say she was Spanish(or something) lol

His Snookie impersonation was LOL

Not sure who's gayer...Abercrombie and Fitch, one of the most faggy, homo stores in existence...or the Situation

bobbitt15 wrote:

Not sure who's gayer...Abercrombie and Fitch, one of the most faggy, homo stores in existence...or the Situation

+2 haha couldnt agree more. I remember years ago when one of my girlfriends bought me a AF sweater for xmas and I had to hurt her feelings on that one and make HER take it back.

i have never bought an AF item... when iwalked inside it and saw the prices i turned my ass right around, it smells like douche in there anyways

I hate to bump a thread about Jersey Shore and A&F but there stock plumeted yesterday. I heard a story about it on the radio today after seeing this yesterday. I was gonna say something else about my trip to the A&F store but Killer already covered everything.