http://www.bloodyelbow.com/2010/10/25/1773372/analyst-predicts-ea-sports-will-drop-mma-market

Quote:

. . View full size photo » According to Doug Creutz from Cowen & Company: "EA's recently released 'MMA' appears to be more or less DOA (dead on arrival) at retail, while UFC recently announced an extension of its license with THQ, likely putting an end to EA's efforts to expand into the mixed martial arts genre." While Creutz's comments regarding the game's retail performance are likely specific to the US market, EA Sports MMA made a disappointing start in the UK, debuting at No.23 this week.

Not surprised by the poor UK sales, the UFC is the only MMA promotion that has a network deal here.

Too bad, it is more fun to play.

i asked some guys at the game store how it was selling, they said it wasnt really selling at all

It's strange Irony. EA has made crap games for a while that sold well based off the league logo on the box. Now they make a more fun MMA game but there are already two UFC MMA games out with the logo making the sales.

i tried the demo and didnt like it, something about getting taken down after every punch got to me...

I still have not played it. I heard that 2010 didnt sell nearly as well as 2009. Maybe the lack of brand and name recognition and the fact that MMA games have sucked hurt this.

They didnt promote it much. It seems only Strikeforce promoted the fuckin thing.

EA sports should have been more interested in making the best MMA game ever, instead of the one they could get on the market the quickest. But that seems to be EA's problem of late ith a lot of things. All my friends said the game sucked!

This game is way better than 2009 and pretty good vs 2010. I really like it and if this is the only one I'll be super pissed. Great game. I like both Undisputeds too.

Is this supposed to be considered a news article?

No comment from EA or SF. No sales comparison to other fight game releases. And I had to look up on google the one source they actually did mention to have any clue who Cowen and Company was. not sure if they are a legit source of info or not, but Im pretty sure they have no platform to make this statement "likely putting an end to EA's efforts to expand into the mixed martial arts genre."

yeah sine MMA is the fastest growing sport in the world EA is going to bail after one effort.

Sales have been terrible. MMA isn't big enough yet to the point where people are going to go out and buy a game that features no UFC fighters

I'm not really attempting to make an argument, I don't care either way. Just thought this was interesting and IMO UFC is obviously still >> MMA so I couldn't see something like this selling big. Strikeforce would have to be way bigger

It's a bad market for EA MMA. The game isn't bad, it's fun.

Problem, UFC 2009, but more importantly 2010. MMA EA would of sold as many as 2010 had it come out before. Even with 2010 being limited to just UFC fighters it still saturated the market in the MMA genre. Few are gonna wanna own both at the same time.

Also Black ops comes out a month after EA, most little piggys are saving up for that.

And the playing community is wrapped up hard in a handful of games right now. 3 CoD games, Halo's, and football and basketball. EA could be another good game that gets largely blown over because of the other monsters already out. But I will be buying it at around cristmas for cheap at least.