UFC on Versus 2 Gets Split-Screen Commercials

John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday.

Versus will run “five or six” of its commercial breaks in a split-screen format next to its live coverage of Sunday’s UFC2 on Versus at 9:00pm ET. Versus during these ad breaks will leave its content in a box on the upper left-hand side of the screen. The ad will run in a bigger box on the right and center of the screen, similar to how Versus handles commercial breaks during its Izod IndyCar Series telecasts.

WTF????

sweet.

and I say it's good 4 the advertisers as well. More people will actually look at the TV during the breaks.

captain organic wrote:

sweet.

and I say it's good 4 the advertisers as well. More people will actually look at the TV during the breaks.

I agree.

Primetyme199 wrote:

captain organic wrote:

sweet.

and I say it's good 4 the advertisers as well. More people will actually look at the TV during the breaks.

I agree.

But do you concur?

LudoCain wrote:

Primetyme199 wrote:

captain organic wrote:

sweet.

and I say it's good 4 the advertisers as well. More people will actually look at the TV during the breaks.

I agree.

But do you concur?

I blew it didnt I.. Why didn't I concur?

Not a bad idea at all.

So u guys are actually in favor of being forced to watch commercials while the event is in a smaller window in the background? Probably lose the audio as well during the commercials.

redvexx8 wrote:

So u guys are actually in favor of being forced to watch commercials while the event is in a smaller window in the background? Probably lose the audio as well during the commercials.

From what I understand the commercials will only be on between rounds. With the split screen you'll still see what's going on as opposed to missing it all if it was a regular commercial.