BREAKING NEWS: "It's Time!" again...

Voice of the Octagon: Bruce Buffer explains 'It's Fight Time' change


If it ain't broke...fix it?

Long time "Veteran Voice of the Octagon," Bruce Buffer, decided to
switch things up a bit, straying from his usual world renown
catchphrase, "It's Time," to "It's Fight Time," over the past few Ultimate Fighting Championship (UFC) events.

Beginning at UFC on Fox 4,
back on Aug., 4, 2012, Buffer threw everyone for a loop when he, out of
the blue, decided to change up his opening slogan for the main event
between Mauricio Rua and Brandon Vera.
Those mimicking Buffer (admit it, you've done it before), got tongue
tied when echoing the popular phrase, wondering what had just happened.

So why the sudden change? Why, after all these years, did Bruce feel the need to switch up one of the, if not, the catchphrase he is most known for?

He cleared up the move in this interview (via Middle Easy).

Well, sort of:

"Well you know, the question has come up and, this is the last
time you'll here me say it. Just, basically, I was trying out a couple
of things, I'm going through some marketing aspects and that is all I
can really tell you right now. I wanted to try something for marketing
purposes. But, "It's time" is mine, we all know that, and that's
basically where it's at, that's all I can tell you."

And so the mystery remains.

Apparently, the move is on a need to know basis only, as Buffer is
holding all his cards close to his chest at the moment. No word on
whether or not the change is a permanent one.

How about Maniacs, are you feeling the new change from Buffer? Or do
you prefer the old school, "It's Time" slogan? "Marketing aspects"
aside, I vote to keep the original in place. It just rolls off the
tongue better.

But that's just me.

Rod Roddy>Bruce Buffer

I saw this yesterday,but I read it differently. I guess he tried out "It's Fight Time"(I didn't notice). But I thought he was going back to "It's Time!" ?

I typed it wrong.

GDPofDRC wrote:

I typed it wrong.

Just checking, thought I might have got it backwards.

I never noticed.

eh, i never noticed it... don't really care much about it

Didn't notice either.

But "it's time" and "it's fight time" are both weak rip offs of Jimmy Lennon's call.

me either, shame on me for not hearing his marketing gimmick, your brother is way better,
"Let's get ready to rummmmmbbbbble" oh shit am I going to get sued for that.

cascade_run wrote:

me either, shame on me for not hearing his marketing gimmick, your brother is way better,
"Let's get ready to rummmmmbbbbble" oh shit am I going to get sued for that.

Michael may have the better catchphrase but Bruce has way more enthusiasm and passion in his performances, Michael just shows up for a paycheck now.