Boxing is headed back to movie theaters. Buoyed by the success of the Floyd Mayweather-Juan Manuel Marquez fight being shown in high definition on about 200 big screens nationwide in September, Golden Boy made a new deal with NCM Fathom to go back to theaters for two upcoming fights, Golden Boy CEO Richard Schaefer told ESPN.com.
The April 3 Roy Jones-Bernard Hopkins rematch and the May 1 Mayweather-Shane Mosley fight, along with their undercards, will be in select movie theaters, he said.
Jones-Hopkins will be available on between 150 and 200 screens while Mosley-Mayweather will play on more than 400 screens.
"They did a survey about Mayweather-Marquez and it was No. 1 for positive feedback of any event they ever had in their theaters. It was unbelievable," Schaefer said. "It was a huge success. We're doing it again and believe it will be another huge success."
Although Golden Boy will generate revenue from the theater tickets (Mayweather-Mosley theater tickets will cost between $20 and $25 with Jones-Hopkins being priced lower), the real enticement of the deal is the thousands of screens that will advertise the fight before movies begin.
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