GSP and Hardy featured on UFC Primetime

http://www.bloodyelbow.com/2010/1/19/1259460/in-anticipation-of-their-world#comments

"In anticipation of their world welterweight title clash at UFC 111: ST-PIERRE vs. HARDY, UFC champion Georges St-Pierre and challenger Dan Hardy will be featured on UFC Primetime, a weekly, three part series premiering Wednesday, March 10 at 10:00 PM ET/PT on Spike TV.
UFC Primetime, produced by the Ultimate Fighting Championship (UFC), is a look into the lives of perhaps the world’s best pound for pound fighter, St-Pierre, and Hardy, the man looking to unseat him at the top of the welterweight ladder. As the two prepare for their meeting in late March, Spike TV will present three special weekly installments that will take viewers across the pond to Nottingham, England as Hardy trains with the rest of his Rough House team, and back to North America to Montreal to see how St-Pierre, one of the most beloved athletes in Canada, is preparing for his title defense. UFC Primetime delivers an extraordinary amount of access to two of mixed martial arts’ best, as they head into what could be the signature fight of 2010 at UFC 111.
Christopher Martello of Spike TV serves as executive in charge of production of UFC Primetime.

I guess this is a way to trick the causal fans and make them believe this isn't complete mismatch.