Over-Under on Cain vs Jr. ratings

How do they compare to the CBS ratings ?

The ratings were solid, considering the competition. But the show was exactly what I thought it would be. A sales pitch. What sold the UFC to the Spike audience was a great fight between Griffin & Bonnar. I think showing Bendo/Guida would have been a better sales pitch.

What was fucked up is SPIKE showed both Cain and JDS fights all day including during the live event. If I remember correctly it was JDS vs Carwin and Cain vs Brock on SPIKE at the same time as this event. SPIKE still bitter, I watched 1 episode of unleashed a couple hours before the live fight on SPIKE. They advertised Cain and JDS for the HW Championship but the commercial seemed to imply it was on SPIKE? It wasn't a FOX promo for the fight, just something about the SPIKE special about the two.

i did see the ads on spike, they never once mentioned where the fight was taking place. it was very weird

OU wrote:

What was fucked up is SPIKE showed both Cain and JDS fights all day including during the live event. If I remember correctly it was JDS vs Carwin and Cain vs Brock on SPIKE at the same time as this event. SPIKE still bitter, I watched 1 episode of unleashed a couple hours before the live fight on SPIKE. They advertised Cain and JDS for the HW Championship but the commercial seemed to imply it was on SPIKE? It wasn't a FOX promo for the fight, just something about the SPIKE special about the two.

A boxing fan friend of mine watched the spike fights thinking it was the live fight.

Final numbers won't be out till later this week with the peak viewership numbers.

Peak should be around 7. I hope it's higher though. I could see alot of people switching back and forth during this show.


Great job by the UFC with the exception of DW at the end of the fights on Fox. I haven't seen the footage but two people at work made it sound like he dogged Cain out and he seemed really pissed about it. I know he seemed pissed in the post fight press conference.

bigbeastcardinal12 wrote:

Peak should be around 7. I hope it's higher though. I could see alot of people switching back and forth during this show.


Great job by the UFC with the exception of DW at the end of the fights on Fox. I haven't seen the footage but two people at work made it sound like he dogged Cain out and he seemed really pissed about it. I know he seemed pissed in the post fight press conference.

Matthew Roth touched on Dana White's comments in his Post Fight analysis, and provided a transcript of the particular comments that quite a few others took issue with. To his credit, White admits up front he's not a coach or strategist but his words as the very public figurehead of the UFC will always carry weight in influencing the opinion of new and casual fans.

When Dana White says "I don't understand why they didn't go for the shot early" and "They should have shot in on Junior Dos Santos knowing that he has the power early in the fight ...", to the uninitiated he makes it sound like it's all too obvious and that Cain Velasquez is a fighting simpleton. As if shooting in for a takedown with no setup has no consequence, as if a well timed knee or uppercut could never happen. We know these possibilities and the benefit of setting up takedowns using strikes, but the brand new fans the UFC were going after only have Dana White's word to go on.

White then says almost immediately afterwards "But the truth is that Junior Dos Santos gets tired at the end of fights, you know?". He's just told this new audience that could help the UFC's growth that the new Heavyweight champion isn't physically fit enough to go the distance. That's not exactly a glowing endorsement of a fighter you're meant to be marketing and making money off of, nor does it help a fighter build a bigger fanbase so they can financially benefit as well. White spends more time on what Velasquez did wrong than what Dos Santos did right and it benefits neither man or the UFC in general.

7:20 - watch Dana get pissed

https://www.youtube.com/watch?v=ehrAzqsuLSY#t=7m19s

http://www.bloodyelbow.com/2011/11/14/2561243/pacquiao-vs-marquez-arum-ufc-on-fox-dana-white
"They thought they would hurt us," Arum said of the UFC. "Instead they
got hurt because they got buried. But I think the fact they're just on
for an hour helps us."

Arum is soooooooooooo delusional

He's a promoter, Cannot ever listen to those guys

GDPofDRC wrote:

He's a promoter, Cannot ever listen to those guys

Yeah that is exactly what the first comment at BE says.

OU wrote:

http://www.bloodyelbow.com/2011/11/14/2561243/pacquiao-vs-marquez-arum-ufc-on-fox-dana-white
"They thought they would hurt us," Arum said of the UFC. "Instead they
got hurt because they got buried. But I think the fact they're just on
for an hour helps us."

FOX's first foray into mixed martial arts earned generally positive
reviews from mainstream news media around North America. The one-hour UFC event saw an average of 5.7 million viewers tune in to watch Junior dos Santos knock out Cain Velasquez and capture the heavyweight championship in just 64 seconds.

While the fight wasn't the lengthy showcase of technique and skill many
had hoped for, it at least presented the sport as a major event and
spotlighted the human side of two of its best fighters, two things that
should help future events as the UFC and FOX officially begin their deal
in 2012.

In case you're wondering what the rest of the world is saying about UFC
on FOX, here are some excerpts from mainstream media sources from the
last two days.


Fox's UFC Broadcast a Hit with Viewers - The New York Times
"One reason Fox acquired the rights to the U.F.C. on broadcast and cable
(FX) was to attract the often elusive demographic of young viewers,
especially men 18 to 34. According to Nielsen figures, the U.F.C.
broadcast generated a 4.3 rating among men 18 to 34, more than any
college football telecast this season (through Nov. 5) except for the
Louisiana State-Alabama game on Nov. 5."

A Few Thoughts about Tonight's UFC Fight - The San Francisco Chronicle
"Beyond the forgettable fight, most of the first UFC on Fox was well
done. The broadcast team did a good job of keeping things simple for new
fans, and then airing two mini-documentaries that revealed Dos Santos
and Velasquez as introspective, humble and intelligent people. My
UFC-averse wife was riveted, and ended up watching the fight with me.
Velasquez' apology to fans after the fight also showed class. Even if
the fight was a letdown, the broadcast did its job in breaking some
false stereotypes about mixed martial arts."

UFC on FOX: What the Media is Saying - The Hollywood Reporter
"Reaction to the broadcast ranged from the humorous to the general consensus that Fox has a winner with the franchise."

Fight Night in America - Esquire
"Cain Velasquez walked into the cage, petrified, and they stared at each
other and they kicked some little kicks and then, a minute into the
kicking and the staring, Dos Santos sent a loopy and rather laughably
slow right hook to Velasquez's left ear. Velasquez dropped to the canvas
and then Dos Santos went and hit the s--- out of him eleven times. The
referee took his sweet time to stop it. It was over. There was no blood.
It wasn't very exciting."

Notes And Thoughts About UFC On Fox - Broadcasting and Cable
"Seriously, I read a lot of people on Twitter and elsewhere saying the
64-second KO was a nightmare for Fox. You couldn't be more wrong. People
don't tune into UFC to see a ballet, especially the heavyweights. They
tune into see someone get punched or kicked in the face and go to sleep.
Sorry to say it out loud, but it's true. Believe me, I love the
technical aspects of a beautiful ground game as much as anyone, but when
heavyweights bang, the fans want a KO, and they got a big one."

Dos Santos Claims Velasquez's Belt in FOX Show - Associated Press
"Any newcomers to the sport who tuned in got a taste of MMA's violence, but not much else -- particularly if they returned late from a commercial break. Or even if they blinked."

UFC Proves It's Here to Stay - The (Toronto) Globe and Mail
"Resistance is futile. UFC is here to stay. Or, as our mother used to say, until somebody loses an eye."

UFC Was Never Meant for Mainstream - The International Business Times
"It's not the management of the UFC that will prohibit the sport from
moving forward. The UFC will continue to expand its brand name
recognition, and people will continue to tune in and watch the big
fights. Mixed-martial arts isn't going anywhere anytime soon, and,
therefore, UFC won't be going anywhere either. But as for UFC being part
of a dinner conversation in most American homes, that will never, ever
happen. The sport is too volatile on too many levels."

UFC Makes History with first Primetime Event on FOX - York Daily Record
"I'm not sure it gave new fans a full taste of what the sport's about -
but hey, Mike Tyson fights used to end like that too. MMA fans, I think,
are satisfied as long as they are entertained. And for a minute and
four seconds, it was just that."