UFC lands sponsorship deal with Edge Shaving Gel that includes endorsements for fighters

The signing of Edge gets the UFC in front of a broader audience as it
will be in many retail stores. It also is a product used by many young
males so the sponsorship makes sense for both parties. The brand
activation will help the UFC introduce itself to consumers by the online
and in-store promos. BJ Penn is a good pick for one of the UFC faces
for this sponsorship as he is a very popular figure in the UFC and has
crossover appeal. The sponsorship is another sign that the UFC is
establishing itself as a valuable sports property.

killerofchicken wrote:

they can use this as a commercial

Farmer1906 wrote:

I have a feeling GSP is going to make a commercial.