UFC announces partnership with Neulion to broadcast interactive pay-per-views on UFC.TV

http://www.mmamania.com/2011/2/3/1973683/ufc-announces-partnership-with-neulion-to-broadcast-interactive-pay

The UFC continues to outdo itself.
The number of ways to view a pay-per-view offering from the leading
mixed martial arts promotion in the world continues to grow. You can
order from your cable provider, stream online via popular destinations
such as Yahoo and they've even started using social media giant Facebook
to air free prelims.
Now they've officially upped the ante.

The organization today announced a partnership with NeuLion, Inc. to
launch a new service that will provide fans with an interactive way to
view live events. The website is already up and running but prior to UFC 126,
the first event to officially offer the service, fans can preview the
various features offered with a free demo look at round one of Frankie Edgar vs. Gray Maynard from UFC 125.
The website is aptly named UFC.TV. Company President Dana White commented via press release:

"Fans are always asking for more ways to get closer to the action
and NeuLion's capabilities allow us to deliver. With this technology,
fans have ultimate access during our events and can control camera
views, audio and score the bouts along with other fans."

Sounds good, right? Well, there's a lot more, including a video preview after the jump.





This has the potential to be a groundbreaking venture by a company
that is always looking for new ways to please its ever growing fanbase.
NeuLion Chief Executive Officer Nancy Li believes they will gain even
more with this partnership:

"We are pleased to be working with the UFC and our new partnership
will bring fans a whole new set of products and services. Whether
online or mobile, fans can stay connected to UFC like never before.
Granting UFC fans the most immersive experience yet, we are excited to
be a part of the next step in their digital expansion."

So how exactly is this going to be an "interactive experience?"
During live events, fans will have the ability to control the audio
and video feed. You will be able to view the pay-per-view in broadcast
quality with features such as quad view, picture-in-picture and even
live chat with friends. You can even score the bouts yourself too.

I think this is done as more of a trap for streamers. Their internet is watching you.

GDPofDRC wrote:

I think this is done as more of a trap for streamers. Their internet is watching you.

It looks like it has some cool features.

I like it. Especially if it all works with a web tv, it could really make the cards even better by controlling what you see and hear.