TapouT car debuts in NASCAR's Nationwide Series

http://mmajunkie.com/news/22723/tapout-car-debuts-in-nascars-nationwide-series-nets-12th-place-result.mma
The TapouT Chevrolet made its NASCAR debut, and driver Elliot Sadler
guided the No. 2 car to a 12th-place finish in its first-ever race.

The TapouT-sponsored race car was officially unveiled at Saturday's
Sam's Town 300 Nationwide Series Race, which took place at Las Vegas
Motor Speedway and was broadcast on ABC.

In February, MMA clothing manufacturer TapouT announced it was branching
out from its core audience with a multi-year partnership with racing
team Kevin Harvick Inc.

"I expect NASCAR and MMA fans to be in a bit of shock – in a good way,"
TapouT exec Tim "Skyskrape" Katz stated in the original announcement.
"TapouT has never ventured outside of MMA like this, but seeing how the
fans love both sports, I think they will be the real winners here.

"TapouT loves doing things out of the ordinary and we think this is going to be a great partnership."
While the TapouT car fell short of the winner's circle, that didn't
mean the vehicle's prominent logo didn't get its share of airtime. In
fact, just 16 laps into the 200-lap affair, the broadcast team put the
spotlight on the black-and-white Chevrolet Impala.

"That TapouT is a brand-new sponsor coming on," said one of the ABC
broadcasters. "That has been associated mainly with MMA and UFC, the
Ultimate Fighting. They're glad to get them on board."
Meanwhile, TapouT is seeking to build a long-term alliance with Kevin
Harvick Inc. that also includes sponsorship of a vehicle in NASCAR's
Truck Series and co-branded product scheduled for release in the spring
of 2011.

"TapouT has become one of the most well-known brands in sports," Harvick
stated. "To have the opportunity to become part of the TapouT
organization means a lot to not only me but the KHI racing family."

For those of you that don't know, Kevin Harvick is a very good name to be associated with in NASCAR.

OU wrote:

For those of you that don't know, Kevin Harvick is a very good name to be associated with in NASCAR.

one of the best IMO.